The thing is, it’s very easy to be different, but very difficult to be better.—JONY IVE

When Steve Jobs returned to Apple as CEO, he developed a partnership with British designer Jony Ive. Their collaboration produced some of the most iconic Apple products such as the iMac, iPod, iPhone and iPad. Jobs referred to Ive as his soul mate. The products revamped Apple to become a highly value company and venturing into different industries. In the process; Ive won various design awards, and got knighted by the Queen.

Technology author Leander Kahney writes about British-American industrial and product designer Jony Ive, who developed a very tight relationship with late CEO of Apple, Steve Jobs. Born in London, Ive rose to become Chief Design Officer (CDO) of Apple Inc.