Endurance is the struggle to continue against a mounting desire to stop.
In Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance, Journalist and Runner Alex Hutchinson writes about the science and psychology of endurance, revealing the secrets of reaching the hidden extra potential within us all.
In It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life, mental conditioning coach to elite performers Trevor Moawad lays out lessons he’s derived from his greatest career successes as well as personal setbacks, the game-changing wisdom he’s earned as the go-to whisperer for elite performers on fields of play and among men and women headed to the battlefield.
The irony of man’s condition is that the deepest need is to be free of the anxiety of death and annihilation; but it is life itself which awakens it, and so we must shrink from being fully alive.
In The Denial of Death, American cultural anthropologist Ernest Becker argues that most human action is taken to ignore or avoid the inevitability of death. The 1974 Pulitzer Prize-winning book builds on the works of Otto Rank, Søren Kierkegaard, Sigmund Freud, and Norman O. Brown. It discusses the psychological and philosophical implications of how people and cultures have reacted to the concept of death.
In Change Your World: How Anyone, Anywhere Can Make a Difference, bestselling authors John C. Maxwell and Rob Hoskins provide a framework to get started being the change you want to see – in your community and beyond.
People Change When They Hurt Enough That They Have To, People Change When They See Enough That They Are Inspired To, People Change When They Learn Enough That They Want To, People Change When They Receive Enough That They Are Able To.
Eddie is a wounded war veteran, an old man who has lived, in his mind, an uninspired life. His job is fixing rides at a seaside amusement park. On his 83rd birthday, a tragic accident kills him, as he tries to save a little girl from a falling cart. He awakes in the afterlife, where he learns that heaven is not a destination. It’s a place where your life is explained to you by five people, some of whom you knew, others who may have been strangers. One by one, from childhood to soldier to old age,
In The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential, New York Times bestselling author John C. Maxwell shares fifteen principles for maximizing personal growth.
The 15 Invaluable Laws of Growth are:
In Mentoring 101: What Every Leader Needs to Know, Leadership author John C. Maxwell shares insights and strategies for building leaders by mentoring – what it is, why you should do it, and how you can do it most effectively.
The Measure of a Man: A Spiritual Autobiography is a book of reflection by Bahamian-American actor Sidney Pottier wherein he reflects on lessons learned during his seventy-plus years of sojourn in life. Sidney described what he absorbed through his early experiences, lessons learned from his parents and adventures. Sidney Pottier was the first black actor and the first Bahamian to win the Academy Award for Best Actor.
In Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century, Twilio CEO Jeff Lawson shares strategies and tips for unleashing the full potential of software developers in any organization. Jeff Lawson founded Twilio in 2008 with the belief that empowering developers was key to unlocking innovation within nearly every kind of business.
Ask Your Developer is a framework for business leaders, product managers, technical leaders, software developers, and executives to achieve their common goal—building great digital products and experiences.
Twilio provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.
In Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys, the founder of Trader Joe, Joe Coulombe, shares the founding story of building the grocery store chain, lessons learned in the process and insights for navigating the entrepreneurial journey. He started the company in 1958, and as of 2020, the company generated revenue of US$16.5 billion and employed 50,000+ people.
As a partner of Rexall, Joe had started Pronto in 1958 as a copy of 7-Eleven, because there were no 7-Elevens in California.
Trader Joe’s was conceived from those two demographic news stories. What I saw here was a small but growing demographic opportunity in people who were well-educated. 7-Eleven, and the whole convenience store genre, served the most basic needs of the most mindless demographics with cigarettes, Coca-Cola, milk, Budweiser, candy, bread, eggs. Dimly, I saw an opportunity to differentiate ourselves radically from mainstream retailing to mainstream people.
In Art of Attack: Attacker Mindset for Security Professionals, physical pentester and social engineer Maxie Reynolds describes the mental model of a typical hacker. Reynold argues that to successfully fend off attacks and stay ahead of them is to be able to think like those who would seek to attack us.
War is 90 percent information.—Napoleon Bonaparte
The attacker mindset (AMs) is a set of cognitive skills applied to four laws:
In Am I Being Too Subtle?: Straight Talk From a Business Rebel, American Billionaire, and Real Estate Entrepreneur Sam Zell shares his story of how a restless, curious boy who grew up in Chicago made it to the Forbes 400. He describes the risks that paid off and those that didn’t and what he learned in the process. Sam is best known for building several commercial real estate companies with investments also in other industries such as energy, manufacturing, retail, travel, logistics, and health care.
Sam is the son of Jewish immigrants who fled Poland to escape the Holocaust and come to the United States. A former lawyer, he is the founder and chairman of Equity Group Investments, a private investment firm, founded in 1968. According to Forbes, Sam has an estimated net worth of USD $5.2 billion as of March 2023.
In The Shallows: What The Internet Is Doing To Our Brains, American Journalist Nicholas Carr argues that instead of enhancing our intelligence, the internet is degrading it. The book is an expansion of his 2008 essay in The Atlantic – Is Google Making Us Stupid? What the Internet Is Doing to Our Brains! Carr notes that the internet is affecting our ability to concentrate and contemplate. The Web and the internet affect our cognition and ability to do Deep Work.
In DIE Empty: Unleash Your Best Work Every Day, founder and CEO of Accidental Creative Henry Todd provide a framework for having a sense of urgency and doing our most important work every day.
Everyone’s health generally declines with time, and sooner or later we all die, so the question we all must answer is how to make the most of our finite time on earth.
In Die With Zero: Getting All You Can from Your Money and Your Life, American hedge fund manager and author Bill Perkins presents a practical guide on how to get the most out of your money—and out of your life.
Die With Zero Book Premise
You should be focusing on maximizing your life enjoyment rather than on maximizing your wealth. Those are two very different goals. Money is just a means to an end: Having money helps you to achieve the more important goal of enjoying your life. But trying to maximize money actually gets in the way of achieving the more important goal.