Archive

July 2022

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With an empire that spans clothing lines, a billion-dollar makeup company, and 14 successful shows, Kris Jenner has become more than the matriarch of one of the world’s most influential families. The Kardashian Jenner “momager” is also a mother of a new era of personal branding. Now she’s sharing her journey to stardom with you. Learn how she cut through the noise, built lasting fame, and turned a vision into reality.

I participated in the 2022 Toronto Carnival Run, a Caribbean-inspired run encouraging health, wellness, and active living. The 6th edition was held on Saturday, July 23, 2022, and I ran a personal best of 47 minutes for a 10 KM run. The run started at Sir Casimir Gzowski Park and heads East along the Martin Goodman Trail. The run/walk distance options of 5K, 10K and 1K Kid’s run

The Toronto Carnival Run takes place annually in downtown Toronto one week before North America’s largest cultural parade, the Toronto Caribbean Carnival (formerly known as Caribana), along the same route. 

I recently enrolled and finished the Google Digital Marketing & E-commerce Professional Certificate Course on Coursera. It is kind of the first full course that I would finish on Coursera; I use other platforms such as Linkedin Learning, Pluralsight, and EdX, to name a few, for my personal and professional development. The course is comprehensive as it was taught by industry professionals from Google. The content is very informative and great for both beginners and intermediate learners. I highly recommend it.

Subject-matter experts from Google share insights, tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Concepts discussed in the course include customer journey, email marketing, marketing analytics and measurements, e-commerce, building customer satisfaction and other digital marketing methodology and frameworks.

In Snakes in Suits: When Psychopaths Go to Work, industrial psychologist Paul Babiak and criminal psychologist Robert D. Hare, describe the typical psychopaths at work, their personality characteristics, and strategies for dealing with the psychopaths.

Characters

The Case of Dave

The Case of Dave, is broken down into ten segments, written out as scenes in a stage play, so that the reader can not only see and feel the presence of psychopaths but also directly tie their machinations to the content presented in the related text.

The Case of the Pit Bull

The Case of the Pit Bull, to illustrate the entire psychopathic manipulation process as it often plays out in real life.

One of the key takeaways from enrolling in the Coursera-Google Digital Marketing & E-commerce Professional Certificate Course is the myriad of tools and resources shared by the subject matter experts from Google that facilitated the course.

Here is a list of the resources and tools shared in the Google Digital Marketing & E-commerce Professional Certificate Course:

Customer Persona Generators

Google Tools

Social Listening Tools

Photo Editing

For paid software for photo editing, you can try the following products:

For free or open-source software for photo editing, you can try the following options:

Video editing

For video editing, you can try the following products:

For free or open-source software for video editing, you can try the following options:

Graphic design

For graphic design, you can try the following products:

For free graphic design options, you can try the following:

Social Media Analytics Tools

Social Testing

Social testing is an experimental process that shows how social media content is performing among target audiences.

Email Marketing

Media Planning Tool

Marketing Analytics Tools

Marketing Suites – Analytics

Open source tools

Open source tools for marketing analytics include:

Advertising Platforms

A/B Testing

Other tools for A/B testing

Here is a list of several other tools for A/B testing:

  • AB Tasty: Pricing is available by custom quote
  • Convert: Free trial is available
  • Crazy Egg: Free trial is available (requires billing information)
  • Google Optimize: Google Optimize is free while Google Optimize 360 is a paid subscription
  • Instapage: Free trial is available (requires billing information)
  • Optimizely: Pricing is available upon request
  • Unbounce: Free trial is available (requires billing information)
  • VWO: Free trial is available

To try a sample size calculator for A/B testing that includes a feature to estimate the required duration for a statistically valid test, refer to the following link:

  • Sample size calculator: Use this calculator to estimate how many users you need and how long you should run an A/B test.

Firebase is an app development platform that helps developers build apps that people enjoy.

Microsoft Excel

  • Sort data in a range or table: This page guides you through all the steps you will need to sort data by number, text, and color.
  • Filter data in a range or table: This article has step-by-step instructions on how to filter an Excel spreadsheet to show only the data you want to see.
  • COUNTA function: This article describes the formula syntax and usage of the COUNTA function in Microsoft Excel.

How to choose a data visualization: Refer to this pictorial guide for help selecting the right type of chart for your data. You may download and keep it for reference.

Resources for more information

eCommerce Tools

Customer relationship management (CRM): These tools help businesses manage and monitor multiple aspects of their company, including sales, marketing, analytics, and customer service. Here are a few examples:

Team collaboration: These tools help teams stay organized and make it easier for them to communicate with each other. Features that might be included in these tools are email, video calls, cloud storage, messaging, file sharing, and more. Here are a few examples:

Digital advertising and PPC: These tools help teams manage their online advertising campaigns:

Digital marketing: These tools make it easier to manage marketing campaigns for email, social media, or other channels:

Search engine optimization (SEO): These tools assist with monitoring and improving a website’s performance in search results:

Analytics: These tools help businesses analyze their website traffic, sales, and other data.

eCommerce

  • A Better Lemonade Stand: This resource offers articles to help e-commerce entrepreneurs develop better business practices. 
  • HubSpot: HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Their blog offers many resources about digital marketing.
  • Practical Ecommerce: Practical Ecommerce is an independent online magazine, whose mission is to publish informative articles, commentary, webinars, and podcasts to help online merchants. The magazine is not affiliated with any e-commerce service, platform, or provider.
  • Shopify blog: Shopify’s blog offers articles to help people achieve e-commerce independence. The blog’s goal is to make it easier for users to start, run, and grow an online business. 

Resume Tools

Interview

Resume Templates

All the Best in your quest to get better. Don’t Settle: Live with Passion.

In The Chancellor: The Remarkable Odyssey of Angela Merkel,  Hungarian-American journalist Kati Marton chronicles the rise and reign of Germany’s first female chancellor, and how this triple outsider—an East German, a scientist, and a woman transformed Germany into the leader of Europe—not just an economic leader but a moral one too—and into an immigrant nation by accepting one million Middle Eastern refugees. 

A pastor’s daughter raised in Soviet-controlled East Germany, she spent her twenties working as a research chemist, entering politics only after the fall of the Berlin Wall. And yet within fifteen years, she had become chancellor of Germany and, before long, the unofficial leader of the West.

If you have a checklist, good for you. Structured ambition can sometimes be motivating. But also, feel free to let it go.

American actress Mindy Kaling delivered the commencement address to the 2018 graduating students at Dartmouth College. She implored the graduands to believe in themself and become extraordinary.

“Don’t let anyone tell you that you can’t do something, but especially not yourself,“

Mindy Kaling Dartmouth’s 2018 Commencement Speech Transcript

Good morning to the Class of 2018, the faculty, the parents, the grandparents, fellow honorees, and the paid laughers I have scattered throughout the audience.

It is an honor to join you this morning for this special occasion.

In The Cold Start Problem: How to Start and Scale Network Effects, former Uber executive and startup investor at Andreessen Horowitz (a16z) Andrew Chen writes a definitive guide on the concept of Network Effects. He provides a framework for building Network Effect into product development and scaling an enterprise.

The Cold Start Problem explores how tech’s most successful products and companies solved the dreaded “cold start problem” by using network effects to launch and ultimately scale to billions of users.

The Cold Start Problem provides practical frameworks and principles that can be applied across products and industries—revealing what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect have become vitally important today.

In Revolution, Emmanuel Macron, the youngest president in the history of France, reveals his personal story and his inspirations and discusses his vision of France and its future in a new world that is undergoing a ‘great transformation’ that has not been known since the Renaissance. He chronicles his journey from his rural upbringing to the role of mentors in his life, key moments and seizing the right opportunities. The book is part biographical and part a manifesto of his vision for a more prosperous and vibrant France.

At the age of 39, Macron became the youngest president in French history.

Emmanuel Macron was born in Amiens on 21 December 1977. He studied philosophy at Paris Nanterre University, a master’s degree in public affairs from Sciences Po ( Paris Institute of Political Studies) and graduated from the École nationale d’administration in 2004.

 Macron was elected to a second term in the 2022 presidential election, again defeating Le Pen, thus becoming the first French presidential candidate to win re-election since 2002.