Tag

Confessions of an Advertising Man by David Ogilvy.

Browsing

In Confessions of an Advertising Man, founder of Ogilvy & Mather and “Father of Advertising,” David Ogilvy shares his philosophy, pioneering ideas and strategies for becoming a successful advertising man. Other topics covered include people management, corporate ethics, office politics, and insights for building a successful advertising business.

The confessions of an Advertising Man was first published in 1963, and it is considered as essential reading for advertising students and practitioners.

Exit mobile version