Lean Startup: the application of lean thinking to the process of innovation.
In The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Entrepreneur and Author Eric Ries proposes a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
Inspired by lessons from lean manufacturing. Lean Startup relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.
The book is divided into three parts: “Vision,” “Steer,” and “Accelerate.”
- Vision makes the case for a new discipline of entrepreneurial management.
- Steer dives into the Lean Startup method in detail, showing one major turn through the core Build-Measure-Learn feedback loop.
- Accelerate, explore techniques that enable Lean Startups to speed through the Build-Measure-Learn feedback loop as quickly as possible, even as they scale.
