In his book, Start with Why: How Great Leaders Inspire Everyone to Take Action,  British-American author Simon Sinek talks about the concept of the Golden Circle. It is a framework that Sinek reckon can be used by organizations to build inspiring movements and built to last enterprise.

Sinek’ TED Talk based on  START WITH WHY is one of the most watched TED video of all time.

In the book, Sinek highlights purpose-driven leaders such as Dr. Martin Luther King Jr, John F Kennedy, Steve Jobs, The Wright Brothers and companies (Apple, Harley-Davidson, Disney, Southwest Airline) as models of how a purpose can be created to inspire a culture together, away from the manipulative society we live in today.