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The Art of Being Unreasonable: Lessons in Unconventional Thinking by Eli Broad.

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“The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man.” – George Bernard Shaw

American billionaire entrepreneur and philanthropist Eli Broad. shares lessons learned and strategies that made him successful in his six-decade experience of building institutions in the four industries that he had ventured into – Accounting, Real Estate, Retirement Savings and Philanthropy. Eli also narrates his successes and mistakes on his path to greatness and unreasonable which led to building two fortune 500 companies (KB Home and Sun America).

“Over the past six decades, I have had four careers: accounting, homebuilding, retirement savings, and philanthropy. I became the first person to build two Fortune 500 companies from the ground up in two different industries.”

Eli argues that unreasonable thinking can help you achieve goals others may tell you are out of reach, and how to silence the voice of conventional wisdom that too often keeps most of us from attempting to achieve our goals.

“Eli Broad’s life is a great American story, not only because it is a story of hard work and success, but because it’s a story of dreams—of pushing into new frontiers and believing that the impossible can be achieved.”  – Michall Bloomberg“Eli Broad’s life is a great American story, not only because it is a story of hard work and success, but because it’s a story of dreams—of pushing into new frontiers and believing that the impossible can be achieved.”  – Michael Bloomberg, Mayor of New York City

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