A company of one resists and questions some forms of traditional growth, not on principle, but because growth isn’t always the most beneficial or financially viable move.

In Company Of One: Why Staying Small Is the Next Big Thing for Business, author and entrepreneur Paul Jarvis argues that staying small provides one with the freedom to pursue more meaningful pleasures in life―and avoid the headaches that come with traditional growth-oriented business. The core philosophy of Company of One: Start small, Define growth, and Keep learning.