In The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success, author William N. Thorndike profiles eight unconventional CEOs whose firm average returns outperformed the S&P 500 by a factor of twenty—in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. Thorndike referred to these unconventional, radically rational chief executives as “The Outsiders.”
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