In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

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Purple Cow by Seth Godin is one of my favorite business marketing books, the key concept in the book is very simple: to convert people to become raving fans in our fast-paced world, you need to create something remarkable worth talking about.

Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period. 

Here are my favourite takeaways from reading,Purple Cow by Seth Godin: