Insight

It’s the People Manifesto by Coach Bill Campbell.

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“THE TOP PRIORITY OF ANY MANAGER IS THE WELL-BEING AND SUCCESS OF HER PEOPLE.”

In the Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell, the authors shared one of Bil Campbell’s dictates for getting the most out of people; he had developed the manifesto while he was at Intuit and often repeated it practically verbatim to his coachees.

Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.

It’s the People Manifesto

People are the foundation of any company’s success. The primary job of each manager is to help people be more effective in their job and to grow and develop. We have great people who want to do well, are capable of doing great things, and come to work fired up to do them.

Great people flourish in an environment that liberates and amplifies that energy. Managers create this environment through support, respect, and trust.

Support means giving people the tools, information, training, and coaching they need to succeed. It means continuous effort to develop people’s skills.

Great managers help people excel and grow.

Respect means understanding people’s unique career goals and being sensitive to their life choices. It means helping people achieve these career goals in a way that’s consistent with the needs of the company.

Trust means freeing people to do their jobs and to make decisions. It means knowing people want to do well and believing that they will.

Lifelong Learner | Entrepreneur | Digital Strategist at Reputiva LLC | Marathoner | Bibliophile [email protected] | [email protected]

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