I recently enrolled and finished the Google Digital Marketing & E-commerce Professional Certificate Course on Coursera. It is kind of the first full course that I would finish on Coursera; I use other platforms such as Linkedin Learning, Pluralsight, and EdX, to name a few, for my personal and professional development. The course is comprehensive as it was taught by industry professionals from Google. The content is very informative and great for both beginners and intermediate learners. I highly recommend it.

Subject-matter experts from Google share insights, tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Concepts discussed in the course include customer journey, email marketing, marketing analytics and measurements, e-commerce, building customer satisfaction and other digital marketing methodology and frameworks.