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I recently enrolled and finished the Google Digital Marketing & E-commerce Professional Certificate Course on Coursera. It is kind of the first full course that I would finish on Coursera; I use other platforms such as Linkedin Learning, Pluralsight, and EdX, to name a few, for my personal and professional development. The course is comprehensive as it was taught by industry professionals from Google. The content is very informative and great for both beginners and intermediate learners. I highly recommend it.

Subject-matter experts from Google share insights, tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. Concepts discussed in the course include customer journey, email marketing, marketing analytics and measurements, e-commerce, building customer satisfaction and other digital marketing methodology and frameworks.

One of the key takeaways from enrolling in the Coursera-Google Digital Marketing & E-commerce Professional Certificate Course is the myriad of tools and resources shared by the subject matter experts from Google that facilitated the course.

Here is a list of the resources and tools shared in the Google Digital Marketing & E-commerce Professional Certificate Course:

Customer Persona Generators

Google Tools

Social Listening Tools

Photo Editing

For paid software for photo editing, you can try the following products:

For free or open-source software for photo editing, you can try the following options:

Video editing

For video editing, you can try the following products:

For free or open-source software for video editing, you can try the following options:

Graphic design

For graphic design, you can try the following products:

For free graphic design options, you can try the following:

Social Media Analytics Tools

Social Testing

Social testing is an experimental process that shows how social media content is performing among target audiences.

Email Marketing

Media Planning Tool

Marketing Analytics Tools

Marketing Suites – Analytics

Open source tools

Open source tools for marketing analytics include:

Advertising Platforms

A/B Testing

Other tools for A/B testing

Here is a list of several other tools for A/B testing:

  • AB Tasty: Pricing is available by custom quote
  • Convert: Free trial is available
  • Crazy Egg: Free trial is available (requires billing information)
  • Google Optimize: Google Optimize is free while Google Optimize 360 is a paid subscription
  • Instapage: Free trial is available (requires billing information)
  • Optimizely: Pricing is available upon request
  • Unbounce: Free trial is available (requires billing information)
  • VWO: Free trial is available

To try a sample size calculator for A/B testing that includes a feature to estimate the required duration for a statistically valid test, refer to the following link:

  • Sample size calculator: Use this calculator to estimate how many users you need and how long you should run an A/B test.

Firebase is an app development platform that helps developers build apps that people enjoy.

Microsoft Excel

  • Sort data in a range or table: This page guides you through all the steps you will need to sort data by number, text, and color.
  • Filter data in a range or table: This article has step-by-step instructions on how to filter an Excel spreadsheet to show only the data you want to see.
  • COUNTA function: This article describes the formula syntax and usage of the COUNTA function in Microsoft Excel.

How to choose a data visualization: Refer to this pictorial guide for help selecting the right type of chart for your data. You may download and keep it for reference.

Resources for more information

eCommerce Tools

Customer relationship management (CRM): These tools help businesses manage and monitor multiple aspects of their company, including sales, marketing, analytics, and customer service. Here are a few examples:

Team collaboration: These tools help teams stay organized and make it easier for them to communicate with each other. Features that might be included in these tools are email, video calls, cloud storage, messaging, file sharing, and more. Here are a few examples:

Digital advertising and PPC: These tools help teams manage their online advertising campaigns:

Digital marketing: These tools make it easier to manage marketing campaigns for email, social media, or other channels:

Search engine optimization (SEO): These tools assist with monitoring and improving a website’s performance in search results:

Analytics: These tools help businesses analyze their website traffic, sales, and other data.

eCommerce

  • A Better Lemonade Stand: This resource offers articles to help e-commerce entrepreneurs develop better business practices. 
  • HubSpot: HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Their blog offers many resources about digital marketing.
  • Practical Ecommerce: Practical Ecommerce is an independent online magazine, whose mission is to publish informative articles, commentary, webinars, and podcasts to help online merchants. The magazine is not affiliated with any e-commerce service, platform, or provider.
  • Shopify blog: Shopify’s blog offers articles to help people achieve e-commerce independence. The blog’s goal is to make it easier for users to start, run, and grow an online business. 

Resume Tools

Interview

Resume Templates

All the Best in your quest to get better. Don’t Settle: Live with Passion.

In his book, Build: An Unorthodox Guide to Making Things Worth Making, former Apple employee and co-creator of the iPhone and iPod Tony Fadell shares lessons learned and insights for becoming more creative. He also shared a reading list of his favourite books and articles that have enhanced his creativity. He writes

“Here are some of the books and articles that have helped me, my friends, and mentors, in no particular order:”

Fishpeople tells the stories of a unique cast of characters who have dedicated their lives to the sea and the transformative effects of time spent in the ocean. It chronicles the story six people transformed by their experience with the sea. The six people profiled in the documentary include Kimi Werner, Matahi Drollet, Lynne Cox, Ray Collins, Eddie Donnellan, and Dave Rastovich.

Books transform lives they are bridges from your current self to your best self.

The Book I’m Reading is a weekly cross-platform show where Nigerians hear their idols passionately discuss and read from the books they love. It is hosted by legendary actor, Richard Mofe-Damijo, popularly called RMD. The Book I’m Reading is sponsored by Sterling Bank and hosted on RadioNow 95.3 FM. The show is created by Kadaria Ahmed (Chief Executive Officer of RadioNow 95.3FM)

Netflix has announced the launch of a book club, a one-of-a-kind book club from the home of the world’s most talked-about book adaptations.  The Netflix Book Club is hosted by Orange is the New Black star and Three-time Emmy Award winner Uzo Aduba. As a fan of great books, I can’t for the show to start.

Through Netflix Book Club, readers will hear about their new favorite books, films, and series adaptations first – and get exclusive access to the process behind bringing these books from page to screen.

On Sunday night May 23rd, 2021, Canadian-born rapper Drake (Drizzy) received the Billboard Artist of The Decade Award for his consistency in the past 10 years. The 2021 Billboard Music Awards was held at the Microsoft Theater in Los Angeles, California. The award was presented to him by his Manager, Future the Prince in the presence of his parents and other OVO team members. Drake received the award with his 3-year-old son Adonis by his side,

The highlight and the most inspiring part of the night for me was the introduction video dubbed “Certain Destiny” with Drake narrating the early years of his career, and Basketball player King Lebron James narrated the latter part of the intro.

Drake Intro video “Certain Destiny” :

Let me tell you something,

Drake 2021 Billboard Acceptance Speech:

Drizzy shared some very powerful words of inspiration about his success and what really drives him

“I’m really self-conscious about my music. I rarely celebrate anything, and just for anyone watching this that’s wondering how this happened, that’s really the answer. It’s being so unsure how you’re getting it done, that you just keep going in the hopes of figuring out the formula. Feeling so lucky and blessed that the fear of losing it keeps you up at night.”

It’s being so unsure how you’re getting it done, that you just keep going in the hopes of figuring out the formula. Feeling so lucky and blessed that the fear of losing it keeps you up at night.”

On his Hardwork and Work Ethic:

“I didn’t write a grandiose speech about how to make it work or what it took, ’cause to be honest, I don’t really understand it myself. I just know that I’ve spent an incalculable amount of hours trying to analyze all the things I did wrong, but tonight, for once, I’m sure as hell we did something right.

I didn’t write a grandiose speech about how to make it work or what it took, ’cause to be honest, I don’t really understand it myself.

Award Dedication:

“I want to dedicate this award to my friends, I want to dedicate this award to my longtime collaborators. I want to dedicate this award to all my peers, all your decisions, and the music you make really does have me tossing and turning at night trying to figure out what I should do next. Thank you to my beautiful family.”

All the Best in your quest to get Better. Don’t Settle: Live with Passion.

“You could leave life right now. Let that determine what you do and say and think.” – Marcus Aurelius

I recently ordered the Daily Stoic’s Momento Mori Medallion as a way to remind me of my mortality. We hear of people’s death daily on social media, in the news, within our family, we lose friends, colleagues and we know deep down that it is an inevitable thing that would happen to us all. Death is a debt we all have to pay, and it is a subject our society encourages us to avoid. We act awkward around people that just lost a loved one; some people even avoid reaching out to their family and friends because they do not know what to say. The sad reality is that when you DIE, the world would move on, you and I are not that special.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. – Steve Jobs

Since 1960: Venture capitalist have invested over $450 billion in more than 27,00 companies.

Something Ventured is a 2011 documentary film investigating the emergence of American venture capitalism in the mid-20th century. Something Ventured follows the stories of the venture capitalists like Tom Perkins, Don Valentine, Arthur Rock, Dick Kramlich, and others, who worked with entrepreneurs to start and build companies like Apple, Intel, Genentech, Cisco, Atari, Tandem, and others.

Beginning in the late 1950′s, this small group of high rollers fostered a one-of-a-kind business culture that encouraged extraordinary risk and made possible unprecedented rewards. They laid the groundwork for America’s start-up economy, providing not just the working capital but the guidance to allow seedling companies to reach their full potential.

The Age of A.I. is an American 8-part science documentary web series narrated and hosted by American actor Robert Downey Jr. Distributed by YouTube Premium in the United States,  it first aired on December 18, 2019 and is an 8-part series

I really enjoyed watching the show as it broadened my knowledge of Artificial Intelligence, the use cases, the opportunities, threats, and issues with the AI Revolution,

I stumbled on knowable while I was listening to the Tim Ferris Show episode with Scott Kelly. Snippets from Scott Kelly: Go For Launch Knowable episode was played during the podcast with Tim, and I really loved the format. After the podcast with Tim was done, I checked out the knowable platform, and I was hooked; I really love learning and becoming a better version of myself.

As Mark Twain once quipped: ‘What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.’ The knowable portal contains 200+ audio courses led by world’s leading experts such as Scott Kelly (NASA astronaut), Alexis Ohanian (Reddit co-founder) among others.

Learn life-changing skills with audio courses led by 200+ of the world’s leading experts.

About Knowable

Knowable is a first-of-its-kind audio learning platform and library of original, expert-led audio courses. We create immersive, screen-free learning experiences that help people get inspired, learn new things, and accomplish their personal and professional goals.

Launched: October 2019

Founder: Warren Shaeffer

Warren is CEO of Knowable, a venture-backed audio platform whose mission is to unlock billions of hours of learning time in order to help more people achieve their potential. He started Knowable to solve his own problem: he wanted to learn new skills, but couldn’t find the time for video courses.

Raised: $4M Seed round led by a16z, Upfront Ventures, Alexis Ohanian, and First Round Capital.

I am a super fan of Amazon and Amazon Prime for its speed and convenience. I have been an Amazon Prime subscriber for the past three years, and it is a great service that includes same one or two-day delivery and streaming music and video.

With a reported 150 million subscribers worldwide as of January 2020. Amazon Prime is a paid subscription program from Amazon that gives users access to additional services otherwise unavailable or available at a premium to regular Amazon customers.

More than half of US households are members of Amazon Prime, and Amazon delivered ten billion packages in 2018, which is two billion more than the number of people on this planet.

In his recently released book, Invent and Wander: The Collected Writings of Jeff Bezos, Jeff shares some great insights about the launch and risk taking involved with the launch of Amazon Prime:

Launching Amazon Prime

An example of how Bezos innovates and operates was the launch of Amazon Prime, which transformed the way Americans think about how quickly and cheaply they can be gratified by ordering online. One of his board members had been suggesting that Amazon create a loyalty program, similar to what the airlines have with their frequent-flyer programs.

Separately, an Amazon engineer suggested that the company offer free shipping to its most loyal customers. Bezos put the two ideas together and asked his finance team to assess the costs and benefits. “The results were horrifying,” Bezos says with his laugh. But Bezos had a rule, which was to use his heart and his intuition as well as empirical data in making a big decision.

“There has to be risk-taking. You have to have instinct. All the good decisions have to be made that way,” he says. “You do it with a group. You do it with great humility.”

One Way Door

He knew that creating Amazon Prime was what he calls a one-way door: it was a decision difficult to reverse. “We’ve made mistakes, doozies like the Fire Phone and many other things that just didn’t work out. I won’t list all of our failed experiments, but the big winners pay for thousands of failed experiments.”

 He was aware that it would be scary at first because those who signed up for Prime would be the heaviest users of shipping. “What happens when you offer a free all-you-can-eat buffet, who shows up to the buffet first?” he says. “The heavy eaters. It’s scary. It’s, like, oh, my God, did I really say as many prawns as you can eat?” But eventually Amazon Prime led to the combination of a loyalty program and a convenience for customers as well as a huge source of customer data.”

The 2005 Amazon Prime Launch

In 2005, Amazon announced Amazon Prime is a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for an annual fee of $79 (equivalent to $103 in 2019), and discounted one-day shipping rates.

In his 2005 Letter to Shareholders, Jeff Bezos had this to say about Amazon Prime:

In 2005, we launched Amazon Prime. For $79 per year, Prime members get unlimited express two-day shipping for free and upgrade to one-day delivery for just $3.99.

As another example, in 2000 we invited third parties to compete directly against us on our “prime retail real estate”—our product detail pages. Launching a single detail page for both Amazon retail and third-party items seemed risky. Well-meaning people internally and externally worried it would cannibalize Amazon’s retail business, and—as is often the case with consumer-focused innovations—there was no way to prove in advance that it would work.

Amazon Prime Features

Amazon Prime Music

Prime Music is a music streaming service similar to Spotify, Apple Music, YouTube Music, and others. It allows access to a library of most of its songs to Amazon Prime members.

Price:  $7.99 per month for Prime members and $9.99 per month for non-Prime members.

Amazon Prime Video

Amazon Prime Video is a subscription video-on-demand over-the-top streaming and rental service of Amazon.com, Inc., offered as a standalone service or as part of Amazon’s Prime subscription.

Prime Video additionally offers a content add-on service in the form of channels, called Amazon Channels, or Prime Video Channels, which allow users to subscribe to additional video subscription services from other content providers within Prime Video, such as HBO, StarzPlay, and Shudder.

Prime Reading

Beginning in October 2016, Prime members in the U.S. receive access to a rotating set of Kindle e-books through Prime Reading. The service includes unlimited access to a rotating catalog of ebooks and audiobooks, 1 free pre-release ebook every month from editors’ picks, magazines, articles, and comic books also included.

Kindle Owners’ Lending Library

Kindle owners with Amazon Prime memberships can choose from thousands of books to read for free once a month from the Kindle Owners’ Lending Library (KOLL). KOLL is available for readers on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, and Amazon.co.jp. KOLL is different from the Lending for Kindle feature, which allows readers to lend digital books to their friends and family after buying them on the Amazon.com Kindle Store.

Amazon Prime Now

The Prime Now service allows members to have products delivered to them within one hour for a fee of $7.99, or within two hours for no additional fee. 

Prime Now is a service offered by Amazon and available to Prime members in parts of the United States, United Kingdom, France, Germany, India, Italy, Japan, and Spain.

Amazon Prime Air

Prime Air is a drone delivery service currently in development by Amazon. The service uses delivery drones to autonomously fly individual packages to customers within 30 minutes of ordering.

Amazon Prime Gaming

 Amazon Prime or Prime Video subscribers also get Twitch Prime (now Prime Gaming) at no additional cost. Prime Gaming includes a monthly Twitch channel subscription, tons of awesome content in your favorite games, 5+ PC games every month, and more with your Amazon Prime membership.

Prime Student: 6-month Trial

Fast, free delivery on over 100 million items, unlimited access to Prime movies and TV shows, exclusive deals, and more. Get Free Two-Day Shipping on college essentials including textbooks 

Prime Day

On July 15, 2015, in honor of the website’s 20th anniversary, Amazon first held Prime Day. The event features a large number of sales and promotions that are exclusively available to Amazon Prime subscribers, with Amazon promoting that the first edition would feature “more deals than Black Friday.

Prime Day is an annual deal event exclusively for Prime members, delivering two days of special savings on tons of items.

As an Amazon Prime member, you have access to:

  • Prime Delivery: Fast, FREE delivery on millions of items, including FREE Two-Day Shipping, and FREE Same-Day or One-Day Delivery in select cities.
  • Prime Video: Stream thousands of Movies, TV shows, and Amazon Originals
  • Amazon Music: Listen to over two million songs, always ad-free and on-demand
  • Exclusive Deals and offers, just for Prime members and much more.

Amazon Price

  • The membership fee for Amazon Prime is $119 per year or $12.99 per month. 
  • Free Trial: first 30 days of the annual subscription are free, and you can cancel anytime
  • Students can get a generous price break, however. Amazon Student accounts get many of the same Prime benefits, and it’s free for the first six months.

Subscribe to Amazon Prime.

In the past 4 years, I have gifted 4 Amazon Kindle e-readers to loved ones and have used 2 versions myself (Oasis and Paperwhite). If you ask me what my favorite e-reader or gadget is, straight up, my answer would be the Amazon Kindle e-reader. The Amazon Kindle is a series of e-readers designed and marketed by Amazon. Amazon Kindle devices enable users to browse, buy, download, and read e-books, newspapers, magazines, and other digital media via wireless networking to the Kindle Store.

The Kindle eReader has really enhanced my reading speed and urge to read more books. I can now read in the dark before I sleep (one of my favorite things to do); the kindle device also supports dictionary and Wikipedia look-up functions when highlighting a word in an e-book. other cool features of the Kindle includes:

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