“People don’t remember what we think is important; they remember what they think is important.”
In Everyone Communicates, Few Connect: What the Most Effective People Do Differently, master communicator and leadership author John C. Maxwell shares five principles and five practices to develop connection skills needed to become an effective communicator. He also highlights strategies for connecting with people one-on-one, in a group and in an audience. He recommends communicating in ways that consistently build potent connections. Maxwell asserts that everyone communicates, but the authentic communicator takes the time to know their audience, hone their message and present it in a simple way that the audience would quickly grasp.
